B2B Marketing, Digital Media and Marketing Strategy. How We Systematically Overvalue Content Consumption. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption.

The rules of B2B marketing are constantly changing. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, March 11, 2018. How to Show Buyers That Inaction Has a Price. It will come as no surprise to B2B marketing and sales professionals that sales cycles are getting longer.

High-Growth Tech Companies Prioritize Customer Insight and Analytics. How is marketing different in faster-growing B2B tech companies? 2016 Services Marketing Budget Allocations and Trends Study. Marketing leaders from high-performing companies based on relative revenue growth ranked customer insight as their top priority while all others ranked it 20th. The Rise and Rise of ABM. In enough depth that it is then possible to create propositi.

And lots of behavioral, intent-related data. Shortly after a first round of. Our customers will think we just want to sell to.

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Using ideas to build customer relationships. September 24, 2014 by Chris Koch. September 24, 2014 by Chris Koch. The Worst Source of Work Conflict. June 9, 2014 by Chris Koch. Middot; Leave a Comment. Should we stop marketing to the CIO? October 12, 2010 by Chris Koch. Where is the utility in mobile apps for B2B? I intended t.

The Travails of the Technology Marketer. The modern marketer is witnessing conventional brick and mortar companies going digital in a big way and there is no. Oct 29, 2013 Posted. This is your first post.